Truth is, it was media people who first sold space in newspapers that started this whole advertising business.
Today, media planning and buying is more and more complex as the ways in which to get the client’s message to the target audience expand. Where there was once only print and radio, there is now television and the internet and other digital methods to reach their increasingly fragmented and segmented audiences.
Indeed, it may well be that media is the now most creative area in advertising.
We’re going to showcase great winning media plans from the past and keep on top of the latest innovations in the field.